JEWELRY HOUSE - Edina, MN
Photography by Chris Mottalini
PROJECT
Jewelry House
There's a particular feeling to pulling on a perfectly ironed — or perfectly rumpled — white button-down shirt: ease, quiet composure, timeless character. Jewelry House borrows that same spirit for an entire home. Straightforward, honest, and balanced, the project builds a sense of permanence for family and instant familiarity for guests, with just enough distinguishing detail to set it apart. Quality and comfort lead an effortless composition that looks forward and back at once.
Project Type: Whole-Home Remodel & Furnishings
Location: Edina, Minnesota
Services: Interior Design, Furnishings, Procurement, Styling
The Brief: Define a shared visual language that is balanced, neither masculine nor feminine that feels timeless and quietly new throughout the home.
‘The wife mentioned that she loved the casual but tailored look of a white button-down shirt,’ recalls Victoria. ‘That comment stayed with me, and we drew up plans for a house that reflected that sensibility. I knew they wanted something understated, as opposed to the decorative equivalent of a ball gown.’
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HOMES AND GARDENS UK
CONCEPT
HOME AS A 'WHITE BUTTON-DOWN SHIRT' LAYERED WITH JEWERLY
Simplicity starts and ends the conversation: quality, comfort, and good taste. Nothing more, nothing less.
From there, the home finds its balance between masculine and feminine, tailored and relaxed, high-contrast and elemental, without ever leaning fully to one side. A solid, collected character runs throughout, polished but informal, making room for daily life to take center stage. Like a well-loved Oxford shirt, the whole approach is built to flex collected, separate pieces that grow and change alongside the family within them.
Image: "Iris" by Colombian fashion photographer Ruven Afanador, shot for Christie's ahead of the landmark auctions of Iris Apfel's personal clothing and jewelry collection.
PRESS FEATURES
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